Digital marketing is offering entrepreneurs, solopreneurs, mompreneurs and teenpreneurs opportunities like never before. Starting, growing and scaling your business is possible for almost anybody who is savvy enough to ride this wave. Though ever-changing, business people must constantly be honing and learning new skills and staying up to date.
Now, we can target our exact client, capture their interest and make them loyal clients, customers, and followers. The trick is how you do it.
Email marketing is alive and well and the key to creating awareness to your brand, building relationships, staying in touch and closing that deal. It needs to be a part of your marketing plan if you are to succeed.
The Power of Email Marketing
Email is the #1 communication channel. 91% of people check their email daily.
You own your list and it is golden. It is one of your biggest assets.
Email converts better. Email marketing has an ROI od 3800%. People who buy products marketed through email spend 138% more than those who do not receive email offers. If you are wondering if social media converts, think again: the average order value of an email is at least 3 times higher than that of social media. (Optominster)
A passionate connector and creator, Melissa Frantz has been conceptualizing and producing events for over 20 years through her brands Melissa Frantz & Associates and Event Village. A Miami local with a background in non-profits and event marketing, Melissa became digitally savvy as a result of her passion to connect and create valuable experiences.
Through her events she designs unique, curated experiences for a select audience. He digital marketing reflects this spirit. She believes personally connecting with your audience and understanding their needs builds loyalty. That ethos is reflected in the success of numerous projects including the Miami Beach International World of Beer Festival, FAB Fest: A Taste of the Beach, The Wynwood Farmers Market, MS Bike Tour, Festival of Chefs.
Her digital platform Event Village connects grassroots entrepreneurs and artisanal vendors and craftspeople with events and event organizers. Melissa produces educational content, empowering creatives to start, grow and scale their businesses. Event Village also serves as a forum where they can network and share ideas and concerns, providing a playing field in which to grow and experiment.
Melissa gets her entrepreneurial spirit from her father. Her passion for food comes from her mother, a caterer. With her dear friend Ellen Kanner, the Soulful Vegan, she creates mindful, sensual tasting events. At these conscious culinary happenings, we invite participants to savor the sensual aspect of food and to awaken to the ways food connects us to culture, to the planet, and to each other. We show how mindfulness can elevate even the simplest meal, enriching and nourishing our lives.
Namaste, Peace, Shalom.