Are you focused on the individual, or are you shouting at the masses?
Understanding your target client base is first and foremost to building a strong brand. Everyone is not your customer. Repeat after me: Everyone is not my customer.
Think about it, you cannot please everyone, and it would be silly to try. Limiting your audience to the core individuals that identify most with your product or brand will allow you to focus your marketing efforts to attract only the individuals who will become customers.
In this workshop Aileen Lavin, founder and CEO of The Emery, will teach you how she created a niche and attracted thousands of women to join her brand in just a few short months.
This is the first workshop of a 8 part series being offered at The Emery. You don’t want to miss it!