In need of a little inspiration?
Do you work from your home in an office/studio, other?
I have an office that I love, but there are days I'm inspired to work from anywhere else. That's the beauty of running a business from a laptop.
What inspired you to start your business?
I was writing for a bunch of publications such as Elite Daily, HuffPost, Creative Child Magazine, mindbodygreen. I loved this but it wasn't exactly a giant money maker. Little by little, as my work got shared more and more, friends with businesses started reaching out and asking me to help them with things like website content and blogging. That's how my business was born.
Take us through your typical day. How do you start things off? What does your afternoon look like? When do you say I'm done!?
I wake up a few minutes before my 3-year-old to check and answer emails. I check the Instagram accounts for all of my clients to make sure their scheduled posts were done correctly (I'm a bit Type-A with my work). I get my daughter ready and off to school and then I go to the gym and try to avoid checking my phone. Then I get to work, which means on any given day I'm meeting with my writing team to discuss project strategies for clients, editing client work sent to me for review by my writers, meeting with new potential clients, meeting with current clients to review project outlines, and visiting new businesses and restaurants from Miami Beach on up to Boca as a social media influencer. I pick my daughter up at 3, and work stops until she goes to bed at 7 so we can have a good amount of quality time together. After she's asleep I wrap up anything that I didn't finish during the day, check a few more emails, and then crash - hard.
What do you think you do differently to separate yourself from your competitors?
When it comes to content marketing, we're on another level. We don't just create basic content for all of our clients to use. We're creating individualized, personalized, and highly strategic content to compliment the voice and the brand of the client - rather then just to fill words on a page. Every client has access to working with me, getting my advice, and having me review all of their content before it is sent to them. I involve my self in each project to ensure the client knows they're getting my expertise.
Do you have any employees?
Yes! I have an amazing team of writers, influencers and web and graphic designers.
What piece of advice can you give someone just starting out?
Prepare to fail, fall on your face, make mistakes that will make you look back and cringe - this is part of the game and you can't grow without this.
What are your goals for 2018?
To continue growing my business and client base and finishing my book!
What app can you not live without?
Trello - it's the project management tool that I swear by and couldn't be successful without.
Have you read any books, or received any advice that has had a positive impact on your business or in life? Please share.
"Act as if," which is the equivalent as "dressing for the job you want." It means to believe you are already where you want to be in order to help you get there - it's a mindset thing. Back when no one knew who I was and I was desperate for clients, I acted as if I was the best writer on the planet with the most creative marketing strategies instead of focusing on the fact that growing a business is fucking hard. Your mindset makes ALL the difference.
Are you listening to any podcasts and if so which one?
My own! I have a podcast called The Keep It Real Moms with my good friend and writer, Rachel Sobel. We are hired to podcast live from businesses around south Florida and talk about what it's like to be a single mom, and mompreneur, and all other mom-related stuff that no one else is talking about.
How do you balance mom life with work life?
It's an ever evolving struggle. I don't know if there's a perfect balance but what I do know is this: as a single mom who only has time with her daughter 50% of the week, my #1 goal and most important "project" is her. There is no client project or email as important as her. Everything stops for her when she gets out of school. Meetings are rescheduled when I need to be at her school. There is no babysitter when she stays home sick - it's my pleasure to be home with her. While this may mean I'm staying up all night to get work done, she will always come first.
What are you most proud of?
Growing a business that has led to me being recognized in many publications as "inspiring," "empowered," and "brave," and being able to independently take care of my daughter and I financially - that's huge.
Who inspires you?
My mom, my daughter, every hard-working single mom on the planet, Marie Forleo, and everyone who is able to smile and stay positive through tough times. I'm a writer, my world is build on inspiration.
Someday I want to ...
Be recognized by Forbes as a top female entrepreneur.
Get in touch...
You can find more info on Very Well Written by visiting www.verywellwritten.com or reaching our to Michelle at firstname.lastname@example.org