mad by nature, marketing
I am originally from Mexico. Moved to Boston after college to earn my master’s Degree in Global Marketing, Communication and Advertising at Emerson College. Since then, I lived in Miami and LA, but Miami is home to me. I had the opportunity to work with leading advertising agencies which allowed me to work with Global brands and the chance to meet amazing talented people in the Industry. With that experience, having a wonderful network of people, and my unicorn partner on my side, I decided to embrace on a new chapter and open Mad by Nature, a boutique social media agency that helps brands to stand out and be disruptive in the social media jungle.
What quote do you live by?
"If you want to live a happy life, tie it to a goal. Not to people or things."
What are your hobbies, interests and passions?
I love the ocean. One of my favorite things to do in Miami is go out in the ocean and be in touch with nature. I love the smell, the wind, the feeling of freedom. It makes me be aware on how small we are in this planet, but what an important role we play in it.
What does your typical day look like?
It starts with a cup of coffee, and it ends putting my son in bed and get to watch some of my TV shows. In between; I work, go to the gym, talk to my family, walk my dog, play with my son, and snack a lot
What motivates you as an entrepreneur?
Knowing that every day I would be doing something to better myself, my business and the people around me.
What is the best advice you were given when starting your business?
Never be late! I find that to be considerate of other people’s time is a sign of respect and professionalism. It's the first step to a perfect work relationship.
What is your definition of success?
Having a balanced life, where I get to enjoy my family while working towards building something of my own.
What do you want to achieve in the upcoming year personally & professionally ?
Professionally, I would like to bring Mad by Nature to the next level and establish it as a leading company in the industry. Personally, spending more time with my family and travel more with them as I love to explore new places and meet new people from different cultures.
How do you want to use you're strength to give back to the community?
I truly believe that the way to personal and professional success is by building strong relationships and by helping each other. I want to facilitate that to people in my community. Being there and creating alliances to help each other succeed.
What is the biggest challenge you have in your business?
I became successful in my career at a young age, so I constantly had to prove myself to people that doubted me, but that also helped me build confidence and strength. Nowadays, my biggest challenge is to stay focused toward the end goal when having some many strings pulling you to different directions.
Why did you decide to join The Emery?
I love the idea of belonging to a female networking group and being able to collaborate somehow in each other’s success.